Factor Social Media and Design
During Factor’s first major rebrand from Factor75 to Factor_, I led the transformation of the brand’s social presence, leveraging UGC content to build community and authenticity. Our efforts grew the social following by over 200% and set the foundation for Factor’s voice ahead of its acquisition by HelloFresh. More recently, I’ve helped bring that same real-consumer energy to a UGC-style OTT spot highlighting the brand’s evolution.
Second Helpings | Art Direction
Factor needed to win back past customers by proving how much the product had improved. This connected TV spot educated viewers on key upgrades and inspired re-trial through authentic, casual storytelling. Using selfie footage, VO snippets, and slice-of-life clips, the edits mirrored how people naturally share experiences online, making Factor’s evolution feel real and relatable.experiences online, making Factor’s evolution feel real and relatable.
Factor Organic Social Strategy
The Challenge
Before joining HelloFresh Group, Factor (formerly Factor75) needed to evolve from a functional meal prep brand into a modern lifestyle brand that celebrated real food and performance. The rebrand to Factor_ required a complete rethink of how the brand showed up socially, moving from sterile product posts to authentic storytelling that inspired connection.
The Solution
As Social Media Manager, I led the transformation of Factor’s social presence through UGC-driven storytelling and creator partnerships. We showcased real customers and athletes, emphasized ingredient transparency, and shared nutrition education in an approachable way that made wellness feel both aspirational and achievable.
Execution & Impact
We rebuilt Factor’s social identity with clean, bold visuals and authentic UGC that bridged education and lifestyle. The approach grew our following by over 200%, increased engagement, and established a cohesive foundation that informed the brand’s later creative.
Goals & Objectives
DISCOVER our food and ingredients
EDUCATE on nutrition and performance
CONNECT with our community
INSPIRE through real stories and results
Paid Digital Static Assets
