HELLOFRESH x T-PAIN & JIMMY O. YANG

HelloFresh pitted rap icon T-Pain against comedy star Jimmy O. Yang in an all-out battle for spokesperson supremacy, and our team made sure the campaign was just as bold and over-the-top. As part of the art direction team, I helped bring their face-off to life by designing “The Void,” a stylized battle realm with custom color schemes, dramatic lighting, and effects inspired by classic video games and comics.

To keep the campaign cohesive and unforgettable, I developed a visual design system that carried the spot’s playfulness and energy across every touchpoint, from emails to billboards. Bold colors, dynamic layouts, and punchy typography reinforced the larger-than-life showdown, making every piece feel like part of the action.