QUALITY STARTS AT HOME

Consumers were seeking confidence in where their food came from, and Good Chop set out to show exactly that. The Quality Starts at Home campaign celebrated 100% U.S.-sourced meats and seafood with rich, slow-motion visuals that captured glistening textures, sizzling edges, and the natural beauty of premium cuts. I shaped the art direction to feel warm and grounded, layering rustic kitchen surfaces, weathered props, and soft, natural light. Subtle red and blue details tied everything back to the brand’s American roots, creating a cohesive story that felt both honest and deliciously inviting.