The Obvious Answer

Many consumers assumed affordable meals meant sacrificing quality, and EveryPlate needed to flip that perception. As part of the art direction team, I helped bring this concept to life through a series of fast-paced, humorous performance videos built around a playful game show format where the “obvious answer” was always EveryPlate. Each spot featured a lighthearted main character faced with simple questions, making the choice of EveryPlate feel clear, fun, and undeniable.

The campaign extended across digital channels, including paid social and CRM, driving awareness and engagement with a consistent, witty visual tone.