GREEN CHEF REBRAND

Over the past three years, I’ve guided Green Chef through a creative transformation, shifting from playful and bright to grounded, flavorful, and refined. Every detail of the refresh was designed to evoke balance and intention: organic textures, rich color palettes, and a tone that feels calm yet vibrant. From redefining the visual system to art directing national campaigns, I’ve built a brand world that mirrors the experience of cooking with Green Chef—thoughtful, nourishing, and beautifully composed.